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BAIC eyes significant expansion

Chinese car manufacturer Beijing Automotive Industry Corp (BAIC) is aiming high over the next five years.

Foton Midi

BAIC-produced Foton Midi Image:BAIC

The company used the Shanghai Auto Show and an associated conference to outline ambitious plans between now and 2015, including a target of ranking among the top 15 global car producers.

The company, which made a significant investment in purchasing part of the Scandinavian Saab brand in 2009, will use the designs and engine technology it acquired to launch new compact, mid-sized and larger sedan models - 11 in all on four different platforms.

The company has set a goal of joining other larger automotive firms in the Fortune 500 list of global corporations and is aiming to sell more than two million of its own-brand vehicles annually, including its recently launched Weiwang minivan, by 2015.  Some 700,000 sales are predicted to come from passenger vehicles.  Last year BAIC sold a total of 1.5 million vehicles including Mercedes and Hyundai models built at its factories.

Production will continue to come from the company's four main plants: Zhuzhou in Hunan Province, Chongqing, Guangzhou and at its headquarters in Beijing where medium and high-end sedans will be manufactured.

Tags: automotive industry, China, Corporate News, OEM and automotive

Published 11th May, 2011

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