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Facebook bans like-gating, while Twitter feeds bus travellers

Facebook and Twitter go head to head on incentivisation.

Social Media giant, Facebook, has angered social marketers by stopping them offering incentives.

The company stated: "To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike."

This means that rewards, or app content based on whether or not a person has 'liked' a Page or provided personal data are now off the menu for marketers.

Meanwhile, incentivisation has turned virtual into reality in the form of Walker's Crisps celebrity ad man Gary Lineker - a former soccer star, turned TV presenter - inside his very own Twitter Vending machine.  Passers-by receive a free packet of crisps if they send a Tweet, with the "Tweet to eat" campaign using a combination of streaming video and a real vending machine to take incentivisation to a whole new level.


Tags: Europe, Internet marketing, Twitter

Published 13th October, 2014

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