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Great Wall celebrates 5 years on Tmall

Chinese producer conducts online-to-offline promotional campaign

Sinopec's Superwoman

Sinopec's Superwoman Image: Chevron Sinopec

Great Wall Lubricants, a subsidiary of Asia's largest refiner Sinopec, launched a promotional campaign in Beijing to celebrate five years on Tmall.com.  The website is China's largest online B2C retailer and core part of Alibaba Group.

The campaign, which also coincided with Global Women's Day, took place on March 7th and 8th and saw bus loads of Great Wall Lubes representatives dressed as Superwoman take to the streets to hand out lubricants to online shoppers.

Like true superwomen, the Great Wall reps were able to cover all of Beijing's major districts, including Changping, Chaoyang, Dongcheng, Fengtai, Haidian, Tongzhou and Xicheng in just two days, hand-delivering a total of 18 packages to loyal customers who had ordered their products online.

One recipient claimed "we all have cars, and will definitely use Great Wall Lubricants again!", while another expressed delight that the delivery girls came right to her door on the 7th floor of her elevator-less apartment, sparing her the trip.

Much to the delight of their e-customers, the superwomen came bearing the "three goods" of choosing Great Wall Lubes: "Great Lubricants, Great Service and a Great Superwoman!"

Tags: China, China Lubes Marketing, Great Wall, Lubes marketing, Sinopec

Published 22nd March, 2015

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