Ashland and its motor oil brand, Valvoline, are set to become two independent, separately traded companies in an announcement of a new business strategy.
According to its presentation to shareholders, Ashland sees greater value in spinning-off its lubes brand to allow the two companies to "focus on a distinct set of strategic objectives and go-to-market priorities".
The company highlighted four key areas as the rationale behind the move:
The new Ashland company will focus on its core business of speciality chemicals development and production, whilst Valvoline will continue to develop its expertise in motor lubes products and auto maintentance including the Instant Oil Change brand.
Ashland without its lubes division generated $3.6bn in the 12 months to July 2015, with Valvoline delivering $2bn of income over the same period. While Ashland's territory will focus predominantly on North America and Europe, Valvoline will have a more balanced mix between AsiaPac, Europe, Australia and Latin America.
Although Ashland is looking to push the separation through as quickly as possible, it is likely to take at least a year to complete.
Published 30th September, 2015
additives Africa And finally Asia Australia automotive industry Aviation base oil bio fuels bio lubes BP Brazil Castrol Chevron China China and finally China Internet Marketing China Lubes Marketing China lubes news China Lubes Tech China OEM Equipment CNOOC CNPC CO2 emissions ConocoPhillips Corporate News e-commerce electric vehicles Environment and Regulatory watch Environment, regulatory and standards Europe ExxonMobil Ford Forecasts Fuchs GM Great Wall India innovation Inovation and environment Internet marketing Japan Lubes marketing Lubes news Lubes tech Lubricants marine Middle East Mobile technology motorsport N America Nissan North America OEM and automotive OEM Equipment PetroChina Russia S America Scandinavia Shell Sinopec social media Total Toyota View from the Bridge Volkswagen Volvo