Internet marketing


Automotive marketing - from the practical to the surreal

The automotive industry maintains innovation in its marketing with some pragmatic online innovation and some surreal advertising.

Tags: Asia, Internet marketing, N America

12th November, 2017        

Peugeot launches worlds smallest dealership

The French carmaker has launched an online dealership in an London telephone box to promote its 'Order Olnine' service.

Tags: Europe, Internet marketing

12th September, 2017        

Consumers' path to purchase - Google reveals the secret

There are seven ways to persuading online consumers to hit the 'buy now' button, according to Google/Luth Research.

Tags: Google, Internet marketing

11th July, 2017        

Fiat Chrysler goes online to boost Canada sales

Fiat Chrysler is the first OEM auto manufacturer to provide an online retailing solution in Canada after revealing a record start to the sales year.

Tags: Canada, Chrysler, Fiat, Internet marketing, N America

11th July, 2017        

Alibaba uses big data to track fake motor lubes in China

E-commerce giant Alibaba is helping Chinese police keep tabs on wholesalers suspected of importing fake motor lubricants from Malaysia and selling them online.

Tags: Asia, Castrol, China, China Internet Marketing, Internet marketing, Mobil1, Shell

2nd May, 2017        

LYNK & CO is the new Geely car brand

Geely Auto Group is launcihng a new global car brand which challenges the way cars have been sold traditionally.

Tags: China, Europe, Internet marketing, Volvo

31st October, 2016        

Chinese Internet Companies target EV market

A number of Chinese internet service providers are setting up EV production plants.

Tags: automotive industry, China, China Internet Marketing, electric vehicles, Internet marketing

22nd August, 2016        

AV market could top $560bn as Volvo joins with Uber

The overall Autonomous vehicle market could accelerate to become a $560bn industry. Volvo has now signed a deal to develop vehicles with Uber.

Tags: Europe, Internet marketing, Mobile technology, OEM Equipment, Volvo

22nd August, 2016        

Google's image search will include product listing ads

Google has responded to consumers increased shopping searches by introducing the new feature in image searches.

Tags: Google, Internet marketing, Mobile technology

31st May, 2016        

Apple bets big on Chinese taxi app

The US tech giant has made a $1bn investment in Didi Chuxing

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

28th May, 2016        

Weibo and Nielsen join forces on new digital marketing standard

The Chinese social media giant and US ratings firm work together to enhance digital measurements

Tags: China, China Internet Marketing, Internet marketing

28th May, 2016        

Dark Social is bigger than Facebook

69% of all sharing activity takes place via Dark Social globally versus 23% via Facebook.

Tags: Facebook, Internet marketing

4th May, 2016        

MENA consumers more likely to adopt mobiles first for internet

The popularity of smartphones will drive internet usage in the region, says Global Web Index

Tags: Africa, Internet marketing, Middle East

1st May, 2016        

Is China developing WeChat fatigue?

Increased functionalities are cluttering the ubiquitous app, turning off end users

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

1st May, 2016        

Marketers set to maintain ad spend in China

Despite slowing growth executives remain bullish on China's digital ad economy in 2016.

Tags: China, China Internet Marketing, Internet marketing

1st May, 2016        

View from the Bridge - April 2016

Molecule or Marketing - which will be more important for the Lubes Industry as chemistry becomes increasingly standardised to meet stringent emissions regulations?

Tags: CO2 emissions, Internet marketing, Lubricants, Mobile technology, View from the Bridge

4th April, 2016        

M-commerce changes the face of China's business landscape

In both cities and rural areas 358 million Chinese people made a payment from a mobile device last year

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

4th April, 2016        

Chinese majors collaborate with e-commerce giants

Tencent and Alibaba are teaming up with Sinopec and CNPC, respectively

Tags: China, China Internet Marketing, CNPC, Internet marketing, Mobile technology, Sinopec

4th April, 2016        

£4.58bn - mobile ads overtake TV spend in UK

UK mobile adspend is forecast to overtake TV this year for the first time ever.

Tags: Europe, Internet marketing, Mobile technology

4th April, 2016        

Online retailers continue to dominate US customer satisfaction

The recent ACSI Report puts online retailers a long way ahead of their bricks-and-morater rivals when it comes to customer satisfaction, even if ratings are lower for 2015.

Tags: Internet marketing, N America

27th February, 2016        

Apple Pay launches in China

Tech giant releases mobile payments systems to early glitches and mixed public response

Tags: Apple, China, China Internet Marketing, Internet marketing, Mobile technology

25th February, 2016        

Beijing trails other provinces for online shopping spend

Despite being the nation's capital, southern provinces lead in e-commerce

Tags: China, China Internet Marketing, Internet marketing

25th February, 2016        

Europe sees more smart devices than people

Smart device penetration has reached new heights with more devices than people in Sweden, Netherlands and the UK, while mobile ad spend is set to dominate the market by 2017.

Tags: Europe, Internet marketing, Mobile technology

3rd February, 2016        

Facebook goes to work

A professional version from the social network giant is expected to launch soon.

Tags: Facebook, Internet marketing

3rd February, 2016        

Is Google mulling a return to mainland China

A raft of jobs posted on LinkedIn suggest the tech firm is contemplating a return to the Mainland

Tags: Asia, China, China Internet Marketing, Google, Internet marketing

2nd February, 2016        

Industry body forms to study Big Data

A group of Chinese industries form a confederation to monitor and maximise the use of Big Data

Tags: China, China Internet Marketing, Internet marketing, Microsoft, Mobile technology

2nd February, 2016        

O2O startups are proving risky

Companies providing online-to-offline services should be treated with caution in China

Tags: China, China Internet Marketing, Internet marketing

3rd January, 2016        

China Mobile 4G users to break 500m by 2016

Chinese telecoms giant is betting big on 4G adoption across the region

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

3rd January, 2016        

New EU laws and APAC stats show digital data protection is critical

The EU Commission and Parliament has agreed new Data Protection Regulation as November's APAC digital marketing stats show an increase in multi-channel useage.

Tags: APAC, Asia, Europe, Internet marketing

26th December, 2015        

WeChat payments users hit 200m

The popular messenger app is making rapid gains in the competitive payments space

Tags: China, China Internet Marketing, e-commerce, Internet marketing, Mobile technology

30th November, 2015        

Singles Day sales reach $14.3bn

Alibaba smashed its own records with 91.2bn yuan of goods transacted

Tags: China, China Internet Marketing, Internet marketing

30th November, 2015        

Could voice-search be the next marketing noise

Google survey shows that 41% of adults use voice search more than once a day

Tags: Google, Internet marketing, Mobile technology

26th November, 2015        

Chinese research brands online first

85% of Chinese shoppers research products and services online before purchase, according to PwC

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

31st October, 2015        

WeChat technology traces urban heatmaps

The messaging giant is now able to track footfall in China's largest cities

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

24th October, 2015        

Holiday shopping is different for Facebook ads

A new report in the US shows that consumers respond differently to ads on Facebook during holiday times.

Tags: Facebook, Internet marketing, Mobile technology, social media

30th September, 2015        

China's e-commerce market hits $1.2tn

Mobile commerce drives online sales growth in China

Tags: China, China Internet Marketing, e-commerce, Internet marketing, Mobile technology

28th September, 2015        

China to launch own version of Windows

In a bid to reduce dependence on foreign technology China is releasing a new OS

Tags: China, China Internet Marketing, Internet marketing, Microsoft

27th September, 2015        

Top tips for reaching Chinese consumers

Harvard Business Review reveals four key principles for capturing consumers' attention

Tags: China, China Internet Marketing, Internet marketing

24th August, 2015        

Alibaba squares up to Wal-Mart

As the US grocer takes over an online competitor Alibaba looks to stunt its growth

Tags: China, China Internet Marketing, e-commerce, Internet marketing

24th August, 2015        

Western brands invest heavily in digital to capture Chinese market

Johnson & Johnson and BMW are putting more resources online as consumer preferences shift

Tags: BMW, China, China Internet Marketing, e-commerce, Internet marketing

24th August, 2015        

The success of triggered emails

Triggered emails are more successful than business-as-usual emails, according to a survey.

Tags: Internet marketing

7th August, 2015        

Huge expansion for wearable technology industry

The wearable technology industry is forecast to expand tremendously in the next several years and could be worth more than $34 billion by 2020.

Tags: Apple, Internet marketing, Mobile technology

6th August, 2015        

Alibaba and Unilever form Big Data partnership

The global consumer goods group will collaborate with Alibaba to deliver targeted marketing

Tags: China, China Internet Marketing, Internet marketing

28th July, 2015        

Chinese agency introduces new programmatic functionality

Yoyi Digital pushes multi-screen approach to programmatic ad buying

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

28th July, 2015        

Digital to account for half of total media consumption

For the first time in China adults will spend 50.4% of their daily media time online, according to eMarketer

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

28th July, 2015        

SEO is really good for business!

The Ascend2 report shows website search engine optimisation is effective in meeting business objectives.

Tags: Internet marketing

13th July, 2015        

Moments matter

Google says that mobile consumers respond and make decisions 'in the moment'.

Tags: Google, Internet marketing, Mobile technology

9th July, 2015        

China leads the way in APAC for digital marketing

Consolidated functionality on WeChat creates economies of scale for marketers

Tags: China, China Internet Marketing, e-commerce, Internet marketing, social media

28th June, 2015        

Alibaba to build O2O offering

The Chinese tech giant is bolstering its online-to-offline presence with a near $1bn deal

Tags: China, China Internet Marketing, Internet marketing

28th June, 2015        

Baidu pens deal with content recommendation platform

The Chinese tech giant has entered into a partnership with recommendation leader Taboola

Tags: China, China Internet Marketing, Internet marketing

28th June, 2015        

Online ads may be blocked by European mobile operators

Mobile operators in Europe are planning to introduce technology to block advertising on their networks, according to a report.

Tags: Europe, Internet marketing, Mobile technology

9th June, 2015        

Apple devices lead online video download stats

Adobe research reveals that Apple mobile devices have a 76% share of the online video market.

Tags: Internet marketing

8th June, 2015        

Chinese app connects physical stores to shoppers

Miao Street enables bricks and mortar stores to reach pre-qualified netizens in their vicinity

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

25th May, 2015        

Another clever 'apple' marketing ploy from Tmall

Tmall.com designs a quirky, low cost campaign to sell fruit to Chinese consumers

Tags: Apple, China, China Internet Marketing, e-commerce, Internet marketing

25th May, 2015        

Alibaba pushes into automotive sector

Chinese e-commerce giant teams up with carmakers on big data, financing and sales

Tags: automotive industry, China, China Internet Marketing, e-commerce, Internet marketing

25th May, 2015        

Possible new EU regulations for digital

The European Commission will propose regulations for the technology industry with implications for e-commerce and multinational companies

Tags: Europe, Google, Internet marketing

11th May, 2015        

Google's 'mobilegeddon' reflects mobile search increase

More Google earch requests are now being made on mobile devices than PCs and laptops, prompting 'mobilegeddon'.

Tags: Google, Internet marketing, Mobile technology

7th May, 2015        

Facebook tests News Feed algorithm override

Facebook is testing a feature that allows people to select friends and pages whose posts they don’t want to miss.

Tags: Facebook, Internet marketing

7th May, 2015        

Tencent, Alibaba and China Mobile most valuable brands

Mobile and digital companies overtake banks and oilcos as China's most valuable brands

Tags: China, China Internet Marketing, CNPC, e-commerce, Internet marketing, Sinopec

26th April, 2015        

Alibaba knocks Baidu off top spot for mobile advertising spend

China's e-commerce giant is investing heavily into mobile ads as total industry revenues double

Tags: China, China Internet Marketing, e-commerce, Internet marketing, Mobile technology

26th April, 2015        

Consumer insights from second and third tier cities

Internet usage outside of China's largest cities varies greatly to their metropolitan counterparts

Tags: China, China Internet Marketing, e-commerce, Internet marketing, Mobile technology, social media

26th April, 2015        

Smart cities will use 1.1 billion connected things in 2015

Smart cities will use 1.1 billion piece of connected technology and digital services in 2015, according to a Gartner report.

Tags: Internet marketing

7th April, 2015        

Facebook dominates advertising spending on social networks

In 2014, Facebook pulled in 75% of total advertising spending on social networks, according to a report.

Tags: Facebook, Internet marketing, Twitter

3rd April, 2015        

The human voice still preferred in a digital world

Customers still value talking on the phone before purchasing products, according to research.

Tags: Internet marketing

3rd April, 2015        

Chinese consumers prefer convenience over privacy

Microsoft survey shows Chinese are happy for brands to use personalised information to improve customer experience

Tags: China, China Internet Marketing, Internet marketing

22nd March, 2015        

WeChat hits half a billion users

Popular messaging app now boasts more than 500m users

Tags: China, China Internet Marketing, Internet marketing, social media

22nd March, 2015        

Key driver's behind China's digital growth

The rise of smartphones and online content consumption have contributed to the rise of digital

Tags: China, China Internet Marketing, e-commerce, Internet marketing, Mobile technology

15th March, 2015        

Marketers need better data from digital to be effective.

More than half of marketers believe they fail to collect sufficient customer data, according to a report.

Tags: Internet marketing

10th March, 2015        

Google to launch new mobile-friendly algorithm

Google has officially announced it will start using mobile usability as a ranking factor in mobile search.

Tags: Google, Internet marketing, Mobile technology

10th March, 2015        

Pinterest could reach its marketing potential in 2015

According to an E-Marketer report, by 2019, Pinterest 's user base will be 59.3 million—nearly 30% of US social network users.

Tags: Internet marketing

6th March, 2015        

Challenges of digital marketing in Asia

Ad and online spending continue to rise, but market differentiators are increasingly complex

Tags: China, China Internet Marketing, e-commerce, Internet marketing

23rd February, 2015        

China's new internet rules

Beijing introduce real name registration, among other rules

Tags: China, China Internet Marketing, Internet marketing, white papers

23rd February, 2015        

China's e-commerce hit $2tn in transactions last year

China's online market has rocketed by 25%, comprising half of retail sales

Tags: China, China Internet Marketing, e-commerce, Internet marketing

23rd February, 2015        

Tech trends for marketers in 2015

Information is available faster, our smartphones are getting smarter and objects will be more connected.

Tags: Google, Internet marketing, Mobile technology

8th February, 2015        

The effect of 'Paid Prioritisation' on advertising

FCC proposed regulation could threaten cable advertising with the end of "net neutrality".

Tags: additives, Internet marketing, N America

7th February, 2015        

France and Germany behind the US in emailing

A survey has found that US emailing is ahead of France and Germany and they tend to test more email marketing prorams.

Tags: e-commerce, Europe, Internet marketing, N America

7th February, 2015        

China relaxes online trading rules for foreign companies

The government is opening up China's booming e-commerce sector

Tags: China, China Internet Marketing, e-commerce, Internet marketing

24th January, 2015        

China sets up e-commerce watchdog

Union set up to monitor blacklisted businesses and counterfeit goods

Tags: China, China Internet Marketing, e-commerce, Internet marketing

23rd January, 2015        

E-commerce and social media giants tie up with Bitauto

Tencent and JD.com have invested in a car sales data business

Tags: China, China Internet Marketing, Internet marketing

23rd January, 2015        

Tablet usage growth slows

eMarketer is predicting that although 2015 will see one billion tablet users worldwide, there will be a slowdown in growth.

Tags: China, Internet marketing, Mobile technology

12th January, 2015        

Marketers must respond to the Internet of Things

The Internet of Things is transforming the way advertisers should approach consumers, according to experts.

Tags: ACC, Internet marketing, Mobile technology

9th January, 2015        

Mobile video focuses the attention for 'Millenials'

Millennials will give their undivided attention to video on smartphones according to research.

Tags: Google, Internet marketing, Mobile technology

28th December, 2014        

China set to be the world's first trillion dollar online market

Online retail is booming in China as consumers prefer to wait for their parcels

Tags: China, China Internet Marketing, Internet marketing

21st December, 2014        

Does social media influence purchasing decisions?

New data shows Chinese consumers are more swayed by peer recommendations than their Western counterparts

Tags: China, China Internet Marketing, Internet marketing, social media

21st December, 2014        

Baidu gets ahead in the cloud

Chinese internet giant now has more than 200m cloud users

Tags: China, China Internet Marketing, Internet marketing

21st December, 2014        

Mobile key to China’s e-commerce market

Chinese consumers spend more time online than US counterparts thanks to mobile usage

Tags: China, China Internet Marketing, Internet marketing

24th November, 2014        

WeChat now offering free calls

Chinese app expands into telephone territory with its latest function

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

24th November, 2014        

How to make $2bn an hour - Singles Day style

Single’s Day sales rocket in the first few hours and nearly double year on year

Tags: China, China Internet Marketing, e-commerce, Internet marketing

24th November, 2014        

New digital technology set to make billboards more effective

CBS Outdoor has teamed up with Dash Labs to gather metrics on who's driving past billboard advertisements.

Tags: Internet marketing, Mobile technology

10th November, 2014        

Wearable technology - the jury's still out

Wearable technology may be over-hyped or is the next massive marketing depending on which research is to be believed.

Tags: Internet marketing

9th November, 2014        

The two sides of Honda

Honda's clever use of video to show two sides of the same model takes video marketing to a new level.

Tags: automotive industry, Internet marketing, Mobile technology

8th November, 2014        

Why buy cars online in China? VW knows.

VW are leading the way in online car sales thanks to clever marketing

Tags: China, China Internet Marketing, Internet marketing, social media, Volkswagen

26th October, 2014        

WeChat adds new functionalities

The Chinese app is branching out into business and short videos

Tags: China, China Internet Marketing, Internet marketing, social media

26th October, 2014        

Mobile search increasingly popular in China

On-the-go searching reveals potential opportunities for e-marketers

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

26th October, 2014        

Digital natives v digital immigrants: the research

Two studies conflict about the digital behaviour of different age groups.

Tags: Internet marketing, Mobile technology

13th October, 2014        

Facebook bans like-gating, while Twitter feeds bus travellers

Facebook has banned incentivisation, but Twitter gives its users food for thought.

Tags: Europe, Internet marketing, Twitter

13th October, 2014        

Alibaba IPO storms NYSE

Demand for shares in the online e-commerce giant pushed prices up 38% in market debut

Tags: China, China Internet Marketing, e-commerce, Internet marketing

21st September, 2014        

Weibo takes 60,000 car orders in 2 weeks

The Chinese microblogging service drew in more than $1.5bn of orders during the promotional period

Tags: BMW, China, China Internet Marketing, Internet marketing, social media

21st September, 2014        

M-commerce doubles in China during H1

China's mobile e-commerce market has risen 103% to $7.2bn, says iResearch Global

Tags: China, China Internet Marketing, e-commerce, Internet marketing, Mobile technology, white papers

21st September, 2014        

Show us your calluses!

Mercedes Benz is promoting its Vito van through a unique online discount campaign

Tags: Daimler, Europe, Internet marketing

5th September, 2014        

Kia app gives virtual experience to boost GT brand

Kia has created a gaming app which lets users create a virtual racetrack to gain credibility with a younger market.

Tags: Asia, Internet marketing, Mobile technology

5th September, 2014        

Active Weibo users hits 156.5m in Q2

China's popular microblogging site has increased the number of engaged users by 30% year-on-year

Tags: China, China Internet Marketing, Internet marketing

24th August, 2014        

Chinese online retail markets overtake US sales volumes.

A McKinsey report has found Chinese e-tailers edged out the US by $25bn in 2013

Tags: China, China Internet Marketing, e-commerce, Internet marketing, N America

24th August, 2014        

WeChat marketing could be problematic

New legislation and questionable metrics could make life harder for WeChat marketers

Tags: China, China Internet Marketing, Internet marketing, Norton

20th August, 2014        

Social media is now overwhelming part of marketing

New Social Media Examiner Report shows social media is totally embedded in marketing strategies, but does it work?

Tags: Facebook, Internet marketing, Mobile technology, social media

13th August, 2014        

QVC gets internet revenue boost

TV shopping channel group reports significant revenues from internet mobile channels

Tags: Internet marketing, Mobile technology

12th August, 2014        

UK supermarket leads trials in NFC vouchering tech

The UK's largest supermarket chain is experimenting with a variety of near-field technologies for product offers.

Tags: Internet marketing, Mobile technology

12th August, 2014        

Alibaba introduces new search technology

Chinese internet giant launches new product for its cloud computing arm

Tags: China, China Internet Marketing, Cloud IT, Internet marketing

27th July, 2014        

Mobile internet users surpass PC surfers in China

China hits a landmark figure as internet users move away from personal computers

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

27th July, 2014        

Rural online shopping growth outpaces cities

E-commerce adoption continues to thrive in China’s rural counties and villages

Tags: China, China Internet Marketing, e-commerce, Internet marketing

26th July, 2014        

Facebook friend tracking has business potential

Facebook's latest friend-tracking app could have longer-term benefits for B2C marketing.

Tags: Facebook, Internet marketing, Mobile technology, social media

8th July, 2014        

Ring Ring

A gold-plated smart ring has been launched to alert the wearer to messages on her smartphone.

Tags: Internet marketing, Mobile technology

8th July, 2014        

Google Panda 4.0 update could be good for business

Google has announced an new update to its algorithm to weed out 'thin' website content. But it could be good news for small businesses.

Tags: Google, Internet marketing

8th July, 2014        

Porsche plays 24hr social media race at Le Mans

German marque invited Weibo and Twitter users to compete for VIP tickets on social media

Tags: China, China Internet Marketing, Internet marketing, Porsche, social media, Twitter

23rd June, 2014        

2014 email marketing statistics

A variety of reports show e-mail is still a powerful tool for marketing.

Tags: Forrester, Internet marketing

23rd June, 2014        

Alibaba creates online shopping price index

E-commerce giant develops a formula for calculating the cost of living online

Tags: China, China Internet Marketing, e-commerce, Internet marketing

22nd June, 2014        

Multi-screen integration vital for Chinese marketers

As mobile adoption booms, firms are finding new ways to monitor and monetize usage

Tags: China, China Internet Marketing, e-commerce, Google, Internet marketing

22nd June, 2014        

A challenger to Alibaba?

As Alibaba looks to the US market, JD is eyeing up it's domestic market share

Tags: China, China Internet Marketing, e-commerce, Internet marketing

22nd June, 2014        

Shell lubes marketing plays on hard work ethic

Shell has used documentary techniques to create and online boost for its Rotella brand with the focus on hard work

Tags: Internet marketing, Lubricants, N America, Shell

10th June, 2014        

Local is where it's at for digital ads

Searches are more productive if they're customised with local information according to the latest Google research.

Tags: Google, Internet marketing, Mobile technology, Toyota

5th June, 2014        

ROI from 'new-tech' digital channels loses out to old favourites

A census of marketing channels shows changes in companies' ROI ratings since 2013 with e-mail and direct marketing channels strengthening their position.

Tags: Internet marketing

5th June, 2014        

Skype to go multilingual

Skype aims to offer the ability to translate voice calls in near real-time using the latest Microsoft Technology.

Tags: Europe, Internet marketing, Microsoft

2nd June, 2014        

Big data gives insight into car buyer behaviour

A Baidu report reveals the search habits of Chinese vehicle enthusiasts

Tags: automotive industry, China, China Internet Marketing, Internet marketing

23rd May, 2014        

Tmall to target tier-one cities

E-commerce giant will separate its B2C and C2C offerings to target specific consumers

Tags: China, China Internet Marketing, Internet marketing

22nd May, 2014        

WeChat launch self-serve ad system

China’s popular messaging service provides added customisation for marketers and consumers alike

Tags: China, China Internet Marketing, Internet marketing

22nd May, 2014        

Baidu’s Brain Project now has the age of a 2 to 3 year old

China’s online giant is developing AI with remarkable success – a recent poach from Google might also help

Tags: China, China Internet Marketing, IEA, Internet marketing

22nd May, 2014        

30 years on: OATS and the lubricants industry

OATS Chairman Sebastian Crawshaw looks back at OATS first 30 years in the lubricants industry, global developments and an interesting future.

Tags: China, CO2 emissions, Europe, Internet marketing, Lubricants, N America, OATS, white papers

13th May, 2014        

Rise in non-game mobile apps revenue

Huge mobile apps revenue is predicted but non-games apps will take a big percentage by 2017, according to research.

Tags: Internet marketing

13th May, 2014        

About face for Facebook

Facebook will no longer guarantee that people who 'like' a business will see all of of the company's page posts.

Tags: Facebook, Internet marketing, social media

8th May, 2014        

Landing pages are still the safe harbour for online marketers

Marketers view landing pages as the tool of choice to integrate with their email marketing campaigns.

Tags: Google, Internet marketing, Mobile technology

8th May, 2014        

Alimama to harness Big Data marketing tools

The Alibaba-owned marketing platform will build a data management platform to optimise ad value

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

24th April, 2014        

How to gain 78m users in 77 days

A mobile taxi app has taken China by storm

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

23rd April, 2014        

Baidu releases most popular searches in 2013

China's largest search engine lists its top ranking search terms from last year

Tags: China, China Internet Marketing, IEA, Internet marketing

15th April, 2014        

Google pilots ad-word to purchase research

Google has launched a pilot program to help companies link consumers' computer clicks on its AdWords to subsequent in-store purchases.

Tags: Google, Internet marketing

14th April, 2014        

Nissan's FAQs about the electric Leaf

Nissan has used its customers to create online feedback about the Leaf.

Tags: Internet marketing, N America, Nissan, social media

8th April, 2014        

In-store review ban - what does it mean for 'real' business?

In-store reviews are popular but are open to abuse and were deleted by Google. But are there legitimate solutions for on-site customer reviews.

Tags: GM, Google, Internet marketing

8th April, 2014        

Content marketing is key to internet earnings

Content attracts visitors, builds trust and answers questions according to a recent report on web monetization.

Tags: Internet marketing, Mobile technology, N America

8th April, 2014        

US Millennials are a challenge for marketers

Young US people aged 18-33 in 2014 require more subtle marketing to overcome cynicism.

Tags: Facebook, Internet marketing, social media

7th April, 2014        

LinkedIn launches Chinese platform

The social networking for business site sets looks towards the Chinese market

Tags: China, China Internet Marketing, Internet marketing, social media

23rd March, 2014        

Competition heats up in China's mobile ecommerce market

M-commerce is poised for significant growth in 2014, according to IDC

Tags: China, China Internet Marketing, E and R Watch, Internet marketing, Mobile technology

23rd March, 2014        

Chinese mobile users are becoming more sophisticated

Tencent president claims China is “blazing its own trail” in mobile use

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

23rd March, 2014        

Chinese web giants head west for capital

Alibaba is planning to file its IPO in the US while Weibo also unveils a plan to sell shares in the States

Tags: China, China Internet Marketing, Internet marketing, white papers

23rd March, 2014        

Affiliate marketing attracts new Australian retail advertisers.

Research shows advertising in the online retail sector is booming down under.

Tags: additives, Australia, Internet marketing

11th March, 2014        

TV viewers constantly switch between mobile devices

People swap devices 21 times an hour, according to new UK research.

Tags: Internet marketing, Mobile technology

6th March, 2014        

Automotive marketing: internet is king

GM and VW both use cross-channel, cross-device marketing via the internet for their latest campaigns and consumer technologies.

Tags: automotive industry, GM, Internet marketing, Mobile technology, Volkswagen

6th March, 2014        

Facebook buys WhatsApp

Facebook has paid $19bn for mobile message app WhatsApp.

Tags: Facebook, Internet marketing, Mobile technology

24th February, 2014        

How Tencent became China’s top mobile social app

The “Penguin Empire” is showing no signs of slowing down

Tags: China, China Internet Marketing, Internet marketing, social media

23rd February, 2014        

Social media booms over Chinese New Year

Netizens were out in full force on the 31st of January 2014

Tags: China, China Internet Marketing, Internet marketing, social media

23rd February, 2014        

QR codes proving popular in China

The rise of integrated QR-scanning apps are attracting more and more shoppers

Tags: China, China Internet Marketing, Internet marketing, social media

18th February, 2014        

Digital influences car purchases

Shoppers for cars are becoming increasingly influenced by online research and digital dealerships

Tags: Google, Internet marketing, Mobile technology

12th February, 2014        

Ford Fiesta joins the social media mix

Ford relaunches Fiesta in US using social media campaign in 2014.

Tags: automotive industry, Ford, Internet marketing, N America, Twitter

11th February, 2014        

Taobao online lubes sales report

Popular e-commerce website shows the leaders in sales for 2013

Tags: China, China Internet Marketing, e-commerce, Internet marketing

26th January, 2014        

Video is the one to watch in content marketing

Studies show that video is predicted to be the future for content marketing.

Tags: Internet marketing

24th January, 2014        

Baidu ranks its most commonly searched terms in 2013

The Chinese search engine lists the most prevalent search terms and popular trends

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

22nd January, 2014        

WeChat reveal its top 5 luxury campaigns of 2013

The popular networking app reveals the most engaging digital marketing efforts

Tags: China, China Internet Marketing, Internet marketing, social media

17th January, 2014        

Government, telecoms and online retailers collaborate for data

An increase in cooperation could mean more timely reporting of China's economic data

Tags: China, China Internet Marketing, Internet marketing

13th January, 2014        

UK experiences record online shopping day

"Middle Cyber Monday" surpasses "Cyber Monday" 2012 as the biggest online shopping day of the year for the UK.

Tags: Europe, Internet marketing

13th January, 2014        

Rising B2C marketing budgets will focus on digital

Forrester Research is predicting an increase in marketing budgets with a focus on digital, but they will be spread more thinly across a range of channels.

Tags: Internet marketing

13th January, 2014        

SEO Predictions for 2014

SEO remains important but quality of content is vital for internet marketing according to the latest predictions.

Tags: Google, Internet marketing

8th January, 2014        

Wearable technology is about to escalate

Manufacturers are taking advantage of new functionality to increase attraction for wearable technology, according to Juniper Research

Tags: Google, Internet marketing, Mobile technology

7th January, 2014        

M-commerce booms in Post-90's generation

China's under 25s are increasingly using mobile devices to purchase goods

Tags: China, China Internet Marketing, e-commerce, Internet marketing, Mobile technology

9th December, 2013        

Big data fuels China advertising boom

Advertisers are harnessing the benefits of big data for targeted marketing

Tags: China, China Internet Marketing, Internet marketing

9th December, 2013        

Public organisations try integrated approach to social media

Chinese governmental departments try to reach out to citizens on Weibo

Tags: China, China Internet Marketing, Internet marketing, social media

9th December, 2013        

Google helps India's women get online

Google India is launching a new initiative to encourage the country's women to join the digital world

Tags: Google, India, Internet marketing

9th December, 2013        

Research offers improved digital experiences for customers

Forrester Research has revealed ten ways to improve customers' digital experiences

Tags: Forrester, Internet marketing, Mobile technology

6th December, 2013        

Research provides key to improving website rankings

Study reveals the most important elements in boosting website search engine rankings..

Tags: Facebook, Google, Internet marketing, Twitter

6th December, 2013        

Augmented reality applications on the rise

The number of people who use augmented reality applications is increasing rapidly. with car and bike makers quick to catch on.

Tags: automotive industry, Bikes, Europe, Internet marketing

25th November, 2013        

China's most exclusive social media hits 3m users

P1, an invitation-only social network, is gaining popularity in China

Tags: China, China Internet Marketing, Internet marketing, social media

23rd November, 2013        

MasterCard identifies consumer 'digital personas'

A MasterCard global survey has identified five different types of internet consumer based on the level of personal information they are prepared to disclose.

Tags: e-commerce, Internet marketing, white papers

11th November, 2013        

Has Facebook lost its face value?

A Forrester report reveals that Facebook is perceived to have the last business value in digital marketing.

Tags: Facebook, Forrester, Internet marketing, social media

11th November, 2013        

Companies prepare for Singles Day shopping bonanza

A lonely celebration is turning into a Chinese online-shopping frenzy and firms are cashing in

Tags: China, China Internet Marketing, e-commerce, Internet marketing

10th November, 2013        

East meets West for brand boost

Chinese companies look to Western names to promote their products.

Tags: China, China Internet Marketing, Internet marketing

3rd November, 2013        

Great Wall lubes a hit on Alibaba

Sinopec's flagship lubricants products received over 10,000 hits on the popular B2B trading site

Tags: China, China Internet Marketing, e-commerce, Great Wall, Internet marketing, Lubricants, Sinopec

3rd November, 2013        

Lubrizol launches bike website

Lubrizol has launched a new website for oil marketers, (OEMs), and anyone interested in the motorcycle market and oils for motorcycle engines.

Tags: Internet marketing, Lubrizol, Mobile technology

30th October, 2013        

Tencent expands aggressively overseas

Chinese social media is expanding outside its domestic market

Tags: China, China Internet Marketing, Internet marketing, social media

27th October, 2013        

Mobile use varies greatly between China's cities

Companies using online mobile campaigns should pay heed to geographical location

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

23rd October, 2013        

Huge revenue gains from Big Data and Analytics

Juniper Research reveals reduction in churn through adoption of Big Data and Analytics.

Tags: Africa, Internet marketing, Mobile technology

21st October, 2013        

Anger spreads faster than any other emotion on social media

A Chinese university has examined the spread of powerful emotions on Weibo: Anger wins

Tags: China, China Internet Marketing, Internet marketing, social media

20th October, 2013        

Segmenting marketing strategy

Digital marketing should include clearly segmented strategies for smartphone, tablet and desktop.

Tags: Google, Internet marketing, Mobile technology

15th October, 2013        

Facebook agrees promos; needs to face-up to data

For the first time Facebook is allowing businesses to put promotions on timelines. But analysts say It should also reconsider its own use of data or face extinction.

Tags: Facebook, Internet marketing

14th October, 2013        

OATS powers African online tool for lube choice

Engen Ghana has launched an online tool to help customers choose the best oil for their vehicles with help from OATS

Tags: Africa, automotive industry, Europe, Internet marketing, Mobile technology, OATS

10th October, 2013        

Alibaba breaks global record for B2B transactions in one day

Chinese e-commerce giant processes billions of Yuan in a single day of online trading.

Tags: China, China Internet Marketing, e-commerce, Facebook, Internet marketing

5th October, 2013        

Mobile analytics still too complex marketers says Forrester

Mobile is perceived as having limited business impact because it remains difficult to understand the benefits, according to a new report.

Tags: Forrester, Internet marketing, Mobile technology

30th September, 2013        

China hits 460m mobile milestone

China mobile internet users hit record levels

Tags: China, China Internet Marketing, Internet marketing, Mazda, Mobile technology

25th September, 2013        

What do Chinese do online all day?

Latest data makes interesting reading about internet activity

Tags: China, China Internet Marketing, Internet marketing

25th September, 2013        

China cracks down on rumour bloggers

Rogue peer reviews under threat from Chinese regulators

Tags: China, China Internet Marketing, Internet marketing

25th September, 2013        

Brings tears to your eyes

An onion sale in India caused Groupon website to crash

Tags: And finally, India, Internet marketing

18th September, 2013        

Sound marketing idea from Apple

US tech giant has submitted a patent for audio hyperlinks.

Tags: Apple, Internet marketing, N America

9th September, 2013        

Marketeers need to focus on social media for new leads

The best leads come from social media according to the latest research into marketing behaviour.

Tags: e-commerce, Facebook, Google, Internet marketing, social media

6th September, 2013        

A piece of Raspberry Pi

A mini-computer is set to transform the power of marketing, having already changed the world of computer education.

Tags: Europe, Internet marketing

5th September, 2013        

Incentives could encourage returns to e-carts

Study into using affiliate channels indicates incentives can encourage online shoppers to return to abandoned carts.

Tags: e-commerce, Forrester, Internet marketing

3rd September, 2013        

E-commerce thriving in China’s rural towns

Farmers a cashing through online sales.

Tags: China, China and finally, Internet marketing

23rd August, 2013        

Ramadan revelation for marketers

Increase in advertising budgets in the UAE during Ramadan could offer wider festive clues for digital marketing.

Tags: e-commerce, Internet marketing, Middle East, Mobile technology

14th August, 2013        

Video ads could be key to digital marketing

Online advertising by video is on the rise, but is there enough ROI measurement?

Tags: e-commerce, Internet marketing, North America

12th August, 2013        

Tag management's ROI revolution

Website tag management is helping digital marketers improve customer acquisition and retention according to Forrester

Tags: Customer relations, e-commerce, Forrester, Internet marketing

11th August, 2013        

Mobile device users' purchasing habits

iOS beats Android apps in users' purchases and product research as Windows and Blackberry struggle

Tags: Android, Apple, e-commerce, Forrester, Internet marketing, Mobile technology

8th August, 2013        

Customer experience metrics are under-used

The need to use a disciplined measurement program could significantly help business' relationships with customers according to research.

Tags: Forrester, Internet marketing

9th July, 2013        

New Twitter web analytics

Social media channel finally set to provide analytics to marketers

Tags: Internet marketing, Twitter

9th July, 2013        

Minute by minute - data on the rise

New infographic shows sheer volume of data uploaded across internet channels.

Tags: Facebook, Google, Internet marketing, Twitter

1st July, 2013        

333% jump predicted for Facebook mobile ad revenue

eMarketer report expects Facebook's mobile ad revenue to jump dramatically by the end of the year

Tags: Android, Apple, Facebook, Forrester, Google, Internet marketing, Mobile technology, social media, Twitter

1st July, 2013        

Customers turn to social media and omni-channel supply.

Customer service and supply-chain models are changing rapidly and significantly, driven by online channels, according to the latest research.

Tags: Customer relations, e-commerce, Forrester, Internet marketing, social media, Supply chain, Twitter

30th May, 2013        

Social businesses is good business says IBM

Socially-focused culture and customer service can help organisations succeed according to IBM

Tags: e-commerce, Internet marketing, social media

30th May, 2013        

New challenges for marketers

Customer-obsessed content marketing brings results. according to new research.

Tags: Customer relations, e-commerce, Ford, Forrester, Internet marketing

30th May, 2013        

Trends in distributed marketing management

Business spending on automating, analyzing and optimizing marketing and sales functions are predicted to increase

Tags: Cloud IT, Forrester, Internet marketing, Mobile technology, Supply chain

22nd May, 2013        

Shell launches lubes mobile app

Shell Lubricants has launched a new mobile application with a little help from OATS data

Tags: Customer relations, innovation, Internet marketing, Lubricants, Mobile technology, OATS, Shell

29th March, 2013        

Surfing for sales

Chinese car enthusiasts much more likely to buy online as websites capitalise

Tags: China, China Internet Marketing, e-commerce, Internet marketing

15th January, 2013        

OATS LRC

Looking for more information about OATS products and services?

FREE lubes bulletin

Subscribe to the OATS Bulletin: a streamlined look at the month's lubricants and additives news.

First name
Last name
Email
Company
Country
 

We will never pass your details to anyone else.
Privacy policy...