social media


Holiday shopping is different for Facebook ads

A new report in the US shows that consumers respond differently to ads on Facebook during holiday times.

Tags: Facebook, Internet marketing, Mobile technology, social media

30th September, 2015        

China leads the way in APAC for digital marketing

Consolidated functionality on WeChat creates economies of scale for marketers

Tags: China, China Internet Marketing, e-commerce, Internet marketing, social media

28th June, 2015        

Consumer insights from second and third tier cities

Internet usage outside of China's largest cities varies greatly to their metropolitan counterparts

Tags: China, China Internet Marketing, e-commerce, Internet marketing, Mobile technology, social media

26th April, 2015        

The man who had his phone stolen and became a celebrity

A curious tale of how an unsuspecting American became one of the most popular figures on China’s social media

Tags: And finally, China, China and finally, social media

21st April, 2015        

WeChat hits half a billion users

Popular messaging app now boasts more than 500m users

Tags: China, China Internet Marketing, Internet marketing, social media

22nd March, 2015        

Using reviews in online marketing could help lubes sales

Auto brands are harnessing the power of reviews, and lubes brands could learn a lot

Tags: China, China Lubes Marketing, e-commerce, Lubes marketing, social media

23rd February, 2015        

Does social media influence purchasing decisions?

New data shows Chinese consumers are more swayed by peer recommendations than their Western counterparts

Tags: China, China Internet Marketing, Internet marketing, social media

21st December, 2014        

Why buy cars online in China? VW knows.

VW are leading the way in online car sales thanks to clever marketing

Tags: China, China Internet Marketing, Internet marketing, social media, Volkswagen

26th October, 2014        

WeChat adds new functionalities

The Chinese app is branching out into business and short videos

Tags: China, China Internet Marketing, Internet marketing, social media

26th October, 2014        

Weibo takes 60,000 car orders in 2 weeks

The Chinese microblogging service drew in more than $1.5bn of orders during the promotional period

Tags: BMW, China, China Internet Marketing, Internet marketing, social media

21st September, 2014        

Social media is now overwhelming part of marketing

New Social Media Examiner Report shows social media is totally embedded in marketing strategies, but does it work?

Tags: Facebook, Internet marketing, Mobile technology, social media

13th August, 2014        

Facebook friend tracking has business potential

Facebook's latest friend-tracking app could have longer-term benefits for B2C marketing.

Tags: Facebook, Internet marketing, Mobile technology, social media

8th July, 2014        

Porsche plays 24hr social media race at Le Mans

German marque invited Weibo and Twitter users to compete for VIP tickets on social media

Tags: China, China Internet Marketing, Internet marketing, Porsche, social media, Twitter

23rd June, 2014        

ExxonMobil discusses aftermarket sales strategy

In a recent interview, an Exxon China rep highlighted the importance of word-of-mouth recommendation in the digital age

Tags: China, China Lubes Marketing, ExxonMobil, Lubes marketing, social media

18th June, 2014        

About face for Facebook

Facebook will no longer guarantee that people who 'like' a business will see all of of the company's page posts.

Tags: Facebook, Internet marketing, social media

8th May, 2014        

Nissan's FAQs about the electric Leaf

Nissan has used its customers to create online feedback about the Leaf.

Tags: Internet marketing, N America, Nissan, social media

8th April, 2014        

US Millennials are a challenge for marketers

Young US people aged 18-33 in 2014 require more subtle marketing to overcome cynicism.

Tags: Facebook, Internet marketing, social media

7th April, 2014        

LinkedIn launches Chinese platform

The social networking for business site sets looks towards the Chinese market

Tags: China, China Internet Marketing, Internet marketing, social media

23rd March, 2014        

How Tencent became China’s top mobile social app

The “Penguin Empire” is showing no signs of slowing down

Tags: China, China Internet Marketing, Internet marketing, social media

23rd February, 2014        

Social media booms over Chinese New Year

Netizens were out in full force on the 31st of January 2014

Tags: China, China Internet Marketing, Internet marketing, social media

23rd February, 2014        

QR codes proving popular in China

The rise of integrated QR-scanning apps are attracting more and more shoppers

Tags: China, China Internet Marketing, Internet marketing, social media

18th February, 2014        

WeChat reveal its top 5 luxury campaigns of 2013

The popular networking app reveals the most engaging digital marketing efforts

Tags: China, China Internet Marketing, Internet marketing, social media

17th January, 2014        

Public organisations try integrated approach to social media

Chinese governmental departments try to reach out to citizens on Weibo

Tags: China, China Internet Marketing, Internet marketing, social media

9th December, 2013        

China's most exclusive social media hits 3m users

P1, an invitation-only social network, is gaining popularity in China

Tags: China, China Internet Marketing, Internet marketing, social media

23rd November, 2013        

Has Facebook lost its face value?

A Forrester report reveals that Facebook is perceived to have the last business value in digital marketing.

Tags: Facebook, Forrester, Internet marketing, social media

11th November, 2013        

Tencent expands aggressively overseas

Chinese social media is expanding outside its domestic market

Tags: China, China Internet Marketing, Internet marketing, social media

27th October, 2013        

Anger spreads faster than any other emotion on social media

A Chinese university has examined the spread of powerful emotions on Weibo: Anger wins

Tags: China, China Internet Marketing, Internet marketing, social media

20th October, 2013        

Marketeers need to focus on social media for new leads

The best leads come from social media according to the latest research into marketing behaviour.

Tags: e-commerce, Facebook, Google, Internet marketing, social media

6th September, 2013        

333% jump predicted for Facebook mobile ad revenue

eMarketer report expects Facebook's mobile ad revenue to jump dramatically by the end of the year

Tags: Android, Apple, Facebook, Forrester, Google, Internet marketing, Mobile technology, social media, Twitter

1st July, 2013        

Customers turn to social media and omni-channel supply.

Customer service and supply-chain models are changing rapidly and significantly, driven by online channels, according to the latest research.

Tags: Customer relations, e-commerce, Forrester, Internet marketing, social media, Supply chain, Twitter

30th May, 2013        

Social businesses is good business says IBM

Socially-focused culture and customer service can help organisations succeed according to IBM

Tags: e-commerce, Internet marketing, social media

30th May, 2013        

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