With Artificial Intelligence set to change many aspects of oil exploration, lubes and fuel production and marketing, voice analysis could be the most significant challenge according to OATS.
A new report into Europe's automotive consumer behaviour shows Spain leading the way in digital engagement and VW dominating the continent's web traffic.
Chinese online retail giant Alibaba has created a giant cat-shaped vending machine to help consumers book and take out vehicles for test drives. Ford is heavily involved in the project.
Google has responded to consumers increased shopping searches by introducing the new feature in image searches.
Molecule or Marketing - which will be more important for the Lubes Industry as chemistry becomes increasingly standardised to meet stringent emissions regulations?
In both cities and rural areas 358 million Chinese people made a payment from a mobile device last year
Computer hackers demonstrate how they can control a Jeep remotely, prompting calls for legislation in the US.
Yoyi Digital pushes multi-screen approach to programmatic ad buying
For the first time in China adults will spend 50.4% of their daily media time online, according to eMarketer
Mobile operators in Europe are planning to introduce technology to block advertising on their networks, according to a report.
More Google earch requests are now being made on mobile devices than PCs and laptops, prompting 'mobilegeddon'.
Millennials will give their undivided attention to video on smartphones according to research.
CBS Outdoor has teamed up with Dash Labs to gather metrics on who's driving past billboard advertisements.
Two studies conflict about the digital behaviour of different age groups.
Kia has created a gaming app which lets users create a virtual racetrack to gain credibility with a younger market.
New Social Media Examiner Report shows social media is totally embedded in marketing strategies, but does it work?
The UK's largest supermarket chain is experimenting with a variety of near-field technologies for product offers.
Marketers view landing pages as the tool of choice to integrate with their email marketing campaigns.
Tencent president claims China is “blazing its own trail” in mobile use
People swap devices 21 times an hour, according to new UK research.
The Chinese search engine lists the most prevalent search terms and popular trends
Forrester Research has revealed ten ways to improve customers' digital experiences
World's most famous maritime newspaper, Lloyd's List, will now be only available online.
Mobile is perceived as having limited business impact because it remains difficult to understand the benefits, according to a new report.
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