China Internet Marketing


Alibaba uses big data to track fake motor lubes in China

E-commerce giant Alibaba is helping Chinese police keep tabs on wholesalers suspected of importing fake motor lubricants from Malaysia and selling them online.

Tags: Asia, Castrol, China, China Internet Marketing, Internet marketing, Mobil1, Shell

2nd May, 2017        

Chinese Internet Companies target EV market

A number of Chinese internet service providers are setting up EV production plants.

Tags: automotive industry, China, China Internet Marketing, electric vehicles, Internet marketing

22nd August, 2016        

Apple bets big on Chinese taxi app

The US tech giant has made a $1bn investment in Didi Chuxing

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

28th May, 2016        

Weibo and Nielsen join forces on new digital marketing standard

The Chinese social media giant and US ratings firm work together to enhance digital measurements

Tags: China, China Internet Marketing, Internet marketing

28th May, 2016        

Is China developing WeChat fatigue?

Increased functionalities are cluttering the ubiquitous app, turning off end users

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

1st May, 2016        

Marketers set to maintain ad spend in China

Despite slowing growth executives remain bullish on China's digital ad economy in 2016.

Tags: China, China Internet Marketing, Internet marketing

1st May, 2016        

M-commerce changes the face of China's business landscape

In both cities and rural areas 358 million Chinese people made a payment from a mobile device last year

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

4th April, 2016        

Chinese majors collaborate with e-commerce giants

Tencent and Alibaba are teaming up with Sinopec and CNPC, respectively

Tags: China, China Internet Marketing, CNPC, Internet marketing, Mobile technology, Sinopec

4th April, 2016        

Apple Pay launches in China

Tech giant releases mobile payments systems to early glitches and mixed public response

Tags: Apple, China, China Internet Marketing, Internet marketing, Mobile technology

25th February, 2016        

Beijing trails other provinces for online shopping spend

Despite being the nation's capital, southern provinces lead in e-commerce

Tags: China, China Internet Marketing, Internet marketing

25th February, 2016        

Is Google mulling a return to mainland China

A raft of jobs posted on LinkedIn suggest the tech firm is contemplating a return to the Mainland

Tags: Asia, China, China Internet Marketing, Google, Internet marketing

2nd February, 2016        

Industry body forms to study Big Data

A group of Chinese industries form a confederation to monitor and maximise the use of Big Data

Tags: China, China Internet Marketing, Internet marketing, Microsoft, Mobile technology

2nd February, 2016        

O2O startups are proving risky

Companies providing online-to-offline services should be treated with caution in China

Tags: China, China Internet Marketing, Internet marketing

3rd January, 2016        

China Mobile 4G users to break 500m by 2016

Chinese telecoms giant is betting big on 4G adoption across the region

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

3rd January, 2016        

WeChat payments users hit 200m

The popular messenger app is making rapid gains in the competitive payments space

Tags: China, China Internet Marketing, e-commerce, Internet marketing, Mobile technology

30th November, 2015        

Singles Day sales reach $14.3bn

Alibaba smashed its own records with 91.2bn yuan of goods transacted

Tags: China, China Internet Marketing, Internet marketing

30th November, 2015        

Chinese research brands online first

85% of Chinese shoppers research products and services online before purchase, according to PwC

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

31st October, 2015        

WeChat technology traces urban heatmaps

The messaging giant is now able to track footfall in China's largest cities

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

24th October, 2015        

China's e-commerce market hits $1.2tn

Mobile commerce drives online sales growth in China

Tags: China, China Internet Marketing, e-commerce, Internet marketing, Mobile technology

28th September, 2015        

China to launch own version of Windows

In a bid to reduce dependence on foreign technology China is releasing a new OS

Tags: China, China Internet Marketing, Internet marketing, Microsoft

27th September, 2015        

Top tips for reaching Chinese consumers

Harvard Business Review reveals four key principles for capturing consumers' attention

Tags: China, China Internet Marketing, Internet marketing

24th August, 2015        

Alibaba squares up to Wal-Mart

As the US grocer takes over an online competitor Alibaba looks to stunt its growth

Tags: China, China Internet Marketing, e-commerce, Internet marketing

24th August, 2015        

Western brands invest heavily in digital to capture Chinese market

Johnson & Johnson and BMW are putting more resources online as consumer preferences shift

Tags: BMW, China, China Internet Marketing, e-commerce, Internet marketing

24th August, 2015        

Alibaba and Unilever form Big Data partnership

The global consumer goods group will collaborate with Alibaba to deliver targeted marketing

Tags: China, China Internet Marketing, Internet marketing

28th July, 2015        

Chinese agency introduces new programmatic functionality

Yoyi Digital pushes multi-screen approach to programmatic ad buying

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

28th July, 2015        

Digital to account for half of total media consumption

For the first time in China adults will spend 50.4% of their daily media time online, according to eMarketer

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

28th July, 2015        

China leads the way in APAC for digital marketing

Consolidated functionality on WeChat creates economies of scale for marketers

Tags: China, China Internet Marketing, e-commerce, Internet marketing, social media

28th June, 2015        

Alibaba to build O2O offering

The Chinese tech giant is bolstering its online-to-offline presence with a near $1bn deal

Tags: China, China Internet Marketing, Internet marketing

28th June, 2015        

Baidu pens deal with content recommendation platform

The Chinese tech giant has entered into a partnership with recommendation leader Taboola

Tags: China, China Internet Marketing, Internet marketing

28th June, 2015        

Chinese app connects physical stores to shoppers

Miao Street enables bricks and mortar stores to reach pre-qualified netizens in their vicinity

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

25th May, 2015        

Another clever 'apple' marketing ploy from Tmall

Tmall.com designs a quirky, low cost campaign to sell fruit to Chinese consumers

Tags: Apple, China, China Internet Marketing, e-commerce, Internet marketing

25th May, 2015        

Alibaba pushes into automotive sector

Chinese e-commerce giant teams up with carmakers on big data, financing and sales

Tags: automotive industry, China, China Internet Marketing, e-commerce, Internet marketing

25th May, 2015        

Tencent, Alibaba and China Mobile most valuable brands

Mobile and digital companies overtake banks and oilcos as China's most valuable brands

Tags: China, China Internet Marketing, CNPC, e-commerce, Internet marketing, Sinopec

26th April, 2015        

Alibaba knocks Baidu off top spot for mobile advertising spend

China's e-commerce giant is investing heavily into mobile ads as total industry revenues double

Tags: China, China Internet Marketing, e-commerce, Internet marketing, Mobile technology

26th April, 2015        

Consumer insights from second and third tier cities

Internet usage outside of China's largest cities varies greatly to their metropolitan counterparts

Tags: China, China Internet Marketing, e-commerce, Internet marketing, Mobile technology, social media

26th April, 2015        

Chinese consumers prefer convenience over privacy

Microsoft survey shows Chinese are happy for brands to use personalised information to improve customer experience

Tags: China, China Internet Marketing, Internet marketing

22nd March, 2015        

WeChat hits half a billion users

Popular messaging app now boasts more than 500m users

Tags: China, China Internet Marketing, Internet marketing, social media

22nd March, 2015        

Key driver's behind China's digital growth

The rise of smartphones and online content consumption have contributed to the rise of digital

Tags: China, China Internet Marketing, e-commerce, Internet marketing, Mobile technology

15th March, 2015        

Challenges of digital marketing in Asia

Ad and online spending continue to rise, but market differentiators are increasingly complex

Tags: China, China Internet Marketing, e-commerce, Internet marketing

23rd February, 2015        

China's new internet rules

Beijing introduce real name registration, among other rules

Tags: China, China Internet Marketing, Internet marketing, white papers

23rd February, 2015        

China's e-commerce hit $2tn in transactions last year

China's online market has rocketed by 25%, comprising half of retail sales

Tags: China, China Internet Marketing, e-commerce, Internet marketing

23rd February, 2015        

China relaxes online trading rules for foreign companies

The government is opening up China's booming e-commerce sector

Tags: China, China Internet Marketing, e-commerce, Internet marketing

24th January, 2015        

China sets up e-commerce watchdog

Union set up to monitor blacklisted businesses and counterfeit goods

Tags: China, China Internet Marketing, e-commerce, Internet marketing

23rd January, 2015        

E-commerce and social media giants tie up with Bitauto

Tencent and JD.com have invested in a car sales data business

Tags: China, China Internet Marketing, Internet marketing

23rd January, 2015        

China set to be the world's first trillion dollar online market

Online retail is booming in China as consumers prefer to wait for their parcels

Tags: China, China Internet Marketing, Internet marketing

21st December, 2014        

Does social media influence purchasing decisions?

New data shows Chinese consumers are more swayed by peer recommendations than their Western counterparts

Tags: China, China Internet Marketing, Internet marketing, social media

21st December, 2014        

Baidu gets ahead in the cloud

Chinese internet giant now has more than 200m cloud users

Tags: China, China Internet Marketing, Internet marketing

21st December, 2014        

Mobile key to China’s e-commerce market

Chinese consumers spend more time online than US counterparts thanks to mobile usage

Tags: China, China Internet Marketing, Internet marketing

24th November, 2014        

WeChat now offering free calls

Chinese app expands into telephone territory with its latest function

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

24th November, 2014        

How to make $2bn an hour - Singles Day style

Single’s Day sales rocket in the first few hours and nearly double year on year

Tags: China, China Internet Marketing, e-commerce, Internet marketing

24th November, 2014        

Why buy cars online in China? VW knows.

VW are leading the way in online car sales thanks to clever marketing

Tags: China, China Internet Marketing, Internet marketing, social media, Volkswagen

26th October, 2014        

WeChat adds new functionalities

The Chinese app is branching out into business and short videos

Tags: China, China Internet Marketing, Internet marketing, social media

26th October, 2014        

Mobile search increasingly popular in China

On-the-go searching reveals potential opportunities for e-marketers

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

26th October, 2014        

Alibaba IPO storms NYSE

Demand for shares in the online e-commerce giant pushed prices up 38% in market debut

Tags: China, China Internet Marketing, e-commerce, Internet marketing

21st September, 2014        

Weibo takes 60,000 car orders in 2 weeks

The Chinese microblogging service drew in more than $1.5bn of orders during the promotional period

Tags: BMW, China, China Internet Marketing, Internet marketing, social media

21st September, 2014        

M-commerce doubles in China during H1

China's mobile e-commerce market has risen 103% to $7.2bn, says iResearch Global

Tags: China, China Internet Marketing, e-commerce, Internet marketing, Mobile technology, white papers

21st September, 2014        

Active Weibo users hits 156.5m in Q2

China's popular microblogging site has increased the number of engaged users by 30% year-on-year

Tags: China, China Internet Marketing, Internet marketing

24th August, 2014        

Chinese online retail markets overtake US sales volumes.

A McKinsey report has found Chinese e-tailers edged out the US by $25bn in 2013

Tags: China, China Internet Marketing, e-commerce, Internet marketing, N America

24th August, 2014        

WeChat marketing could be problematic

New legislation and questionable metrics could make life harder for WeChat marketers

Tags: China, China Internet Marketing, Internet marketing, Norton

20th August, 2014        

Alibaba introduces new search technology

Chinese internet giant launches new product for its cloud computing arm

Tags: China, China Internet Marketing, Cloud IT, Internet marketing

27th July, 2014        

Mobile internet users surpass PC surfers in China

China hits a landmark figure as internet users move away from personal computers

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

27th July, 2014        

Rural online shopping growth outpaces cities

E-commerce adoption continues to thrive in China’s rural counties and villages

Tags: China, China Internet Marketing, e-commerce, Internet marketing

26th July, 2014        

Porsche plays 24hr social media race at Le Mans

German marque invited Weibo and Twitter users to compete for VIP tickets on social media

Tags: China, China Internet Marketing, Internet marketing, Porsche, social media, Twitter

23rd June, 2014        

Alibaba creates online shopping price index

E-commerce giant develops a formula for calculating the cost of living online

Tags: China, China Internet Marketing, e-commerce, Internet marketing

22nd June, 2014        

Multi-screen integration vital for Chinese marketers

As mobile adoption booms, firms are finding new ways to monitor and monetize usage

Tags: China, China Internet Marketing, e-commerce, Google, Internet marketing

22nd June, 2014        

A challenger to Alibaba?

As Alibaba looks to the US market, JD is eyeing up it's domestic market share

Tags: China, China Internet Marketing, e-commerce, Internet marketing

22nd June, 2014        

Big data gives insight into car buyer behaviour

A Baidu report reveals the search habits of Chinese vehicle enthusiasts

Tags: automotive industry, China, China Internet Marketing, Internet marketing

23rd May, 2014        

Tmall to target tier-one cities

E-commerce giant will separate its B2C and C2C offerings to target specific consumers

Tags: China, China Internet Marketing, Internet marketing

22nd May, 2014        

WeChat launch self-serve ad system

China’s popular messaging service provides added customisation for marketers and consumers alike

Tags: China, China Internet Marketing, Internet marketing

22nd May, 2014        

Baidu’s Brain Project now has the age of a 2 to 3 year old

China’s online giant is developing AI with remarkable success – a recent poach from Google might also help

Tags: China, China Internet Marketing, IEA, Internet marketing

22nd May, 2014        

Alimama to harness Big Data marketing tools

The Alibaba-owned marketing platform will build a data management platform to optimise ad value

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

24th April, 2014        

How to gain 78m users in 77 days

A mobile taxi app has taken China by storm

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

23rd April, 2014        

Baidu releases most popular searches in 2013

China's largest search engine lists its top ranking search terms from last year

Tags: China, China Internet Marketing, IEA, Internet marketing

15th April, 2014        

LinkedIn launches Chinese platform

The social networking for business site sets looks towards the Chinese market

Tags: China, China Internet Marketing, Internet marketing, social media

23rd March, 2014        

Competition heats up in China's mobile ecommerce market

M-commerce is poised for significant growth in 2014, according to IDC

Tags: China, China Internet Marketing, E and R Watch, Internet marketing, Mobile technology

23rd March, 2014        

Chinese mobile users are becoming more sophisticated

Tencent president claims China is “blazing its own trail” in mobile use

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

23rd March, 2014        

Chinese web giants head west for capital

Alibaba is planning to file its IPO in the US while Weibo also unveils a plan to sell shares in the States

Tags: China, China Internet Marketing, Internet marketing, white papers

23rd March, 2014        

How Tencent became China’s top mobile social app

The “Penguin Empire” is showing no signs of slowing down

Tags: China, China Internet Marketing, Internet marketing, social media

23rd February, 2014        

Social media booms over Chinese New Year

Netizens were out in full force on the 31st of January 2014

Tags: China, China Internet Marketing, Internet marketing, social media

23rd February, 2014        

QR codes proving popular in China

The rise of integrated QR-scanning apps are attracting more and more shoppers

Tags: China, China Internet Marketing, Internet marketing, social media

18th February, 2014        

Taobao online lubes sales report

Popular e-commerce website shows the leaders in sales for 2013

Tags: China, China Internet Marketing, e-commerce, Internet marketing

26th January, 2014        

Baidu ranks its most commonly searched terms in 2013

The Chinese search engine lists the most prevalent search terms and popular trends

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

22nd January, 2014        

WeChat reveal its top 5 luxury campaigns of 2013

The popular networking app reveals the most engaging digital marketing efforts

Tags: China, China Internet Marketing, Internet marketing, social media

17th January, 2014        

Government, telecoms and online retailers collaborate for data

An increase in cooperation could mean more timely reporting of China's economic data

Tags: China, China Internet Marketing, Internet marketing

13th January, 2014        

M-commerce booms in Post-90's generation

China's under 25s are increasingly using mobile devices to purchase goods

Tags: China, China Internet Marketing, e-commerce, Internet marketing, Mobile technology

9th December, 2013        

Big data fuels China advertising boom

Advertisers are harnessing the benefits of big data for targeted marketing

Tags: China, China Internet Marketing, Internet marketing

9th December, 2013        

Public organisations try integrated approach to social media

Chinese governmental departments try to reach out to citizens on Weibo

Tags: China, China Internet Marketing, Internet marketing, social media

9th December, 2013        

China's most exclusive social media hits 3m users

P1, an invitation-only social network, is gaining popularity in China

Tags: China, China Internet Marketing, Internet marketing, social media

23rd November, 2013        

Companies prepare for Singles Day shopping bonanza

A lonely celebration is turning into a Chinese online-shopping frenzy and firms are cashing in

Tags: China, China Internet Marketing, e-commerce, Internet marketing

10th November, 2013        

East meets West for brand boost

Chinese companies look to Western names to promote their products.

Tags: China, China Internet Marketing, Internet marketing

3rd November, 2013        

Great Wall lubes a hit on Alibaba

Sinopec's flagship lubricants products received over 10,000 hits on the popular B2B trading site

Tags: China, China Internet Marketing, e-commerce, Great Wall, Internet marketing, Lubricants, Sinopec

3rd November, 2013        

Tencent expands aggressively overseas

Chinese social media is expanding outside its domestic market

Tags: China, China Internet Marketing, Internet marketing, social media

27th October, 2013        

Mobile use varies greatly between China's cities

Companies using online mobile campaigns should pay heed to geographical location

Tags: China, China Internet Marketing, Internet marketing, Mobile technology

23rd October, 2013        

Anger spreads faster than any other emotion on social media

A Chinese university has examined the spread of powerful emotions on Weibo: Anger wins

Tags: China, China Internet Marketing, Internet marketing, social media

20th October, 2013        

Alibaba breaks global record for B2B transactions in one day

Chinese e-commerce giant processes billions of Yuan in a single day of online trading.

Tags: China, China Internet Marketing, e-commerce, Facebook, Internet marketing

5th October, 2013        

China hits 460m mobile milestone

China mobile internet users hit record levels

Tags: China, China Internet Marketing, Internet marketing, Mazda, Mobile technology

25th September, 2013        

What do Chinese do online all day?

Latest data makes interesting reading about internet activity

Tags: China, China Internet Marketing, Internet marketing

25th September, 2013        

China cracks down on rumour bloggers

Rogue peer reviews under threat from Chinese regulators

Tags: China, China Internet Marketing, Internet marketing

25th September, 2013        

Surfing for sales

Chinese car enthusiasts much more likely to buy online as websites capitalise

Tags: China, China Internet Marketing, e-commerce, Internet marketing

15th January, 2013        

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