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OATS: voice is biggest challenge to AI revolution in lubes sector

With Artificial Intelligence set to change many aspects of oil exploration, lubes and fuel production and marketing, voice analysis could be the most significant challenge according to OATS.

Tags: Asia, India, Lubes tech, Lubricants, Mobile technology, OATS

29th April, 2019        

View From The Bridge - March 2019

Conference season reveals new lubes trends; the EV market increases its influence and the lubes industry and the battle over diesel continues.

Tags: Asia, China, Europe, India, Lubricants, OATS, View from the Bridge

18th March, 2019        

View From The Bridge - Nov 2018

OATS announces its new Managing Director; oil majors reveal strong Q3 results across the board and lubes producers are getting restless over GF-6 delays.

Tags: ILSAC, Japan, OATS, View from the Bridge

8th November, 2018        

View From The Bridge - Sept 18

OEM lubricant loyalty, tightening emissions standards and the rise and rise of digital vehicle sales are covered in this VFTB.

Tags: China, CO2 emissions, North America, OATS, View from the Bridge

31st August, 2018        

View From the Bridge Jan 18

Technology and product innovation are the highlights of OATS' predictions for 2018, as well as a boost in Latin American markets.

Tags: OATS, S America, View from the Bridge

12th January, 2018        

View From The Bridge - January 2017

2016 proved significant for geo-politics, the lubricants industry and OATS itself.

Tags: Europe, Lubricants, Middle East, N America, OATS, View from the Bridge

31st December, 2016        

Haynes acquires OATS

Technical publisher Haynes has bought lubricants database specialist OATS.

Tags: automotive industry, Europe, Lubes marketing, Lubricants, OATS

30th December, 2016        

View from the Bridge - Jan 16

As 2016 dawns, OATS prepares for a busy year with an enhanced database and the lubricants industry holds its breath over oil prices, China growth and an Australian legal decision.

Tags: Africa, Australia, China, Lubricants, OATS, View from the Bridge

10th January, 2016        

Europalub - a new window on Europe's lubricants landscape

In a presentation to launch the innaugural issue of EuropaLub, Sebastian Crawshaw explains the status of European lubricants data.

Tags: Europe, Lubricants, OATS, white papers

30th September, 2015        

Independent oil producer warns against oil additive supplements

Choosing the right oil and avoiding additives supplements are vital for vehicles, according to independent Morris Lubricants.

Tags: additives, Europe, Lubes tech, OATS

12th January, 2015        

OATS builds Product Manager on earlFUSiON platform

The first new application has been announced by OATS since its launch of the innovative earlFUSiON platform.

Tags: Lubricants, OATS

26th November, 2014        

Why earlFUSiON - why now?

OATS COO, Richard Carney, examines the current challenges faced the lubricants industry and explains why OATS' earlFUSiON platform is designed to help the lubes industry meet future information needs.

Tags: EARL apps, Lubricants, OATS

12th November, 2014        

OATS impressed by Automechanika innovation as BIZOL wins award

OATS visited the giant Automechanika exhibition in Germany and helped celebrate BIZOL's Award win.

Tags: And finally, Europe, Lubricants, OATS

13th October, 2014        

OATS launches revolutionary new lubes data platform

OATS has announced new platform that is set to power the future of lubricants information and benefit China marketers

Tags: China, China Lubes Marketing, Lubes marketing, Lubricants, OATS

23rd September, 2014        

OATS Chairman celebrates 20th Anniversary

Sebastian Crawshaw is celebrating 20 years a Chairman of OATS

Tags: And finally, OATS

9th July, 2014        

OATS boosts its sales team

OATS has increased its sales power with two senior appointments.

Tags: And finally, OATS

13th June, 2014        

30 years on: OATS and the lubricants industry

OATS Chairman Sebastian Crawshaw looks back at OATS first 30 years in the lubricants industry, global developments and an interesting future.

Tags: China, CO2 emissions, Europe, Internet marketing, Lubricants, N America, OATS, white papers

13th May, 2014        

Richard Carney is new OATS COO

OATS has appointed Richard Carney to head the organisation and drive future development

Tags: Lubricants, OATS

30th April, 2014        

Shell strengthens ties with Chinese off-highway OEMs

Dutch major cooperates more closely to improve lubricant fuel efficiency and durability

Tags: China, China OEM Equipment, OATS, OEM Equipment, Shell

9th December, 2013        

View from the Bridge - China, November 2013

China's high-quality lubricants production is on the rise as the country's vehicle market and performance levels increases. Can local producers make the most of the trend?

Tags: China, CNOOC, OATS, PetroChina, Sinopec, View from the Bridge

30th October, 2013        

OATS powers African online tool for lube choice

Engen Ghana has launched an online tool to help customers choose the best oil for their vehicles with help from OATS

Tags: Africa, automotive industry, Europe, Internet marketing, Mobile technology, OATS

10th October, 2013        

View from the Bridge - China, October 2013

New look China Bulletin, internet marketing and China's mobile marketing boom.

Tags: China, OATS, View from the Bridge, Volkswagen

25th September, 2013        

Shell and Kia continue collaboration

Shell and Kia will be extending their European partnership to 2016

Tags: automotive industry, OATS, OEM Equipment, Shell

20th May, 2013        

View from the Bridge - Bulletin 148, May 2013

The drive for US gas is affecting the energy majors' profitability, but the lubes sector is running a tighter ship. The internet is forcing an omni-channel model in the retail sector and OATS is re-aligning its Bulletin from next month.

Tags: Chevron, ExxonMobil, OATS, Shell, View from the Bridge

14th May, 2013        

Shell launches lubes mobile app

Shell Lubricants has launched a new mobile application with a little help from OATS data

Tags: Customer relations, innovation, Internet marketing, Lubricants, Mobile technology, OATS, Shell

29th March, 2013        

Internet, social media and the lubricants industry

How European lubricants marketers are using the internet and social media.

Tags: Europe, OATS, white papers

7th November, 2011        

Prista gets sociable with OATS app

Bulgaria's Prista Oil uses OATS' new social media application to reach its target market

Tags: automotive industry, Europe, Lubricants, OATS

6th June, 2011        

View From The Bridge - Bulletin 113 (May 10)

Torrey Canyon and ExxonValdez are names tattooed on the collective memories of both the oil industry and the general public as shipping-related disasters causing exceptional levels of pollution – and helped change cultures and attitudes.

Tags: OATS, View from the Bridge

10th May, 2010        

The GDP effect on lubricants demand

Focusing on the correlation between national GDPs and the demand and supply of lubricants with market comparisons from 2008 and Q1 2009. Written by Sebastian Crawshaw of OATS and Apu Gosalia, Head of Strategic Marketing, Fuchs Petrolub AG.

Tags: Europe, Fuchs, OATS, white papers

9th June, 2009        


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