With Artificial Intelligence set to change many aspects of oil exploration, lubes and fuel production and marketing, voice analysis could be the most significant challenge according to OATS.
In a presentation to launch the innaugural issue of EuropaLub, Sebastian Crawshaw explains the status of European lubricants data.
Choosing the right oil and avoiding additives supplements are vital for vehicles, according to independent Morris Lubricants.
The first new application has been announced by OATS since its launch of the innovative earlFUSiON platform.
OATS visited the giant Automechanika exhibition in Germany and helped celebrate BIZOL's Award win.
China's high-quality lubricants production is on the rise as the country's vehicle market and performance levels increases. Can local producers make the most of the trend?
The drive for US gas is affecting the energy majors' profitability, but the lubes sector is running a tighter ship. The internet is forcing an omni-channel model in the retail sector and OATS is re-aligning its Bulletin from next month.
How European lubricants marketers are using the internet and social media.
Torrey Canyon and ExxonValdez are names tattooed on the collective memories of both the oil industry and the general public as shipping-related disasters causing exceptional levels of pollution – and helped change cultures and attitudes.
Focusing on the correlation between national GDPs and the demand and supply of lubricants with market comparisons from 2008 and Q1 2009. Written by Sebastian Crawshaw of OATS and Apu Gosalia, Head of Strategic Marketing, Fuchs Petrolub AG.
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